Below is the Alt code keyboard shortcut for inserting the trade mark sign or TM sign. If you are new to ALT codes and need detailed instructions on how to use them, please read How to Use ALT Codes to Enter Special Characters. The Alt code for the trademark (™) sign on Windows systems is 0153. To enter the trademark symbol using the Alt code, hold down the Alt key and, while keeping it pressed, type 0153 or 8482 using the numeric keypad. Then, release the Alt key, and the trademark symbol (™) should appear. On an Apple Mac US keyboard, press the Option key and the number 2 button key simultaneously. Please note that Alt codes may not work in all applications or with all keyboard configurations, as it depends on the specific settings and character encoding. If these methods do not work, simply copy and paste the trademark sign below.
Click the trademark sign symbol to copy:
™
| Symbol | ™ |
| Symbol Name | Trade mark sign Trademark |
| Windows Alt Code | ALT 0153 or ALT 8482 |
| Windows Alt X Code | 2122 ALT X |
| Mac Option Key Shortcut | Option + 2 |
| HTML Entity Named Character Reference | ™ ™ |
| HTML Entity Numeric Character Reference (Hexadecimal) | ™ |
| HTML Entity Numeric Character Reference (Decimal) | ™ |
| Unicode Code Point | U+2122 |
Origin, Meaning and Usage of the Trademark Sign Symbol ™
The trademark symbol (™) is a typographic symbol used to indicate that a word, phrase, logo, or other identifying mark is being claimed as a trademark. Unlike the registered symbol (®), the trademark symbol does not signify that the mark is officially registered with a trademark office. Instead, it serves as a notice to the public that the owner considers the mark to be a trademark and asserts rights over its use.
The trademark symbol (™) typically consists of the letters “TM” displayed in superscript or as a smaller, raised text. It is often used after a word, phrase, or logo that is intended to function as a trademark. The purpose of the symbol is to provide notice that the owner claims exclusive rights to use the mark in connection with specific goods or services.
While the trademark symbol does not indicate official registration, it can still carry legal significance. It alerts others that the mark is being used as a trademark and puts them on notice of the owner’s claim of rights. In some countries, the use of the trademark symbol may also help establish a common law trademark right, even if the mark is not registered.
It’s important to note that the use of the trademark symbol does not guarantee legal protection for the mark. Registration with the appropriate trademark office provides stronger legal protection and rights. In many jurisdictions, including the United States, the registered symbol (®) is used to indicate official registration with the trademark office.
The trademark symbol (™) is commonly used in marketing materials, packaging, advertising, and other forms of communication to signify that a particular mark is being used as a trademark. It helps distinguish a brand’s goods or services from others and serves as a warning to potential infringers that the mark is claimed and protected.
If you intend to use the trademark symbol, it is recommended to consult with a trademark attorney or refer to the specific regulations and practices in your jurisdiction to ensure proper usage and understanding of the legal implications.
The trademark symbol (™) is a part of the set of ALT Codes for Letter-like Symbols. For the the complete list of the ASCII based Windows ALT Codes, refer to Windows ALT Codes for Special Characters & Symbols.
